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一隻寵物狗,靠睡覺帶貨百萬,月保底工資5000元





一隻躺著睡覺的狗,就能給公司直播帶貨上百萬?

如今,在直播界搶生意的可不只是巧舌如簧的美女主播,不少網紅寵物也被賦予了帶貨本領。

5歲的“柴犬小柴”是一條擁有216萬粉絲的網紅柴犬。 2017年6月,小柴在抖音發布了第一條視頻,在抖音逐漸有了人氣。今年4月,小柴被直播公司看中,將它簽約到公司帶貨。 8月沒過完時,小柴帶貨營業額已經超過100萬,可以拿到3萬以上的月薪,到年底還有分紅。





實際上,寵物能撈金不是什麼新鮮事。億歐智庫發布的《中國寵物經濟創新發展研究報告》測算顯示,2020年中國寵物經濟(食品、用品、服務、醫療)消費市場規模的可變區間已達到1900億至2100億元人民幣。

互聯網的便利,讓“雲吸貓”“雲吸狗”變成了年輕人的新愛好,可愛的外表和擬人化的故事情節,使萌寵們快速收穫大批粉絲。

然而,這類寵物無論是賣萌還是拍段子,最終目的都是通過塑造寵物IP完成變現。在MCN機構的運轉下,一隻網紅寵物在直播間一露臉,月薪可能已經超過大部分人的收入。

專車接狗“上班”,專人按摩

當網紅寵物開始“工作”,收益往往超出想像。