After more than 10 years in the industry, this budget-friendly mascara is our beauty director’s favorite, and the hypoallergenic formula won’t irritate sensitive eyes. The comb-like wand and plastic bristles define lashes and give a natural-looking, separated look without adding too much bulk.
In our consumer tests, it got high scores for smooth application, volumizing, lengthening and separating lashes, and the formula got near-perfect marks for water-resistance, too. It’s also a reviewer-favorite, amassing over 20,000 reviews on Amazon. As a GH Seal-holder, we stand behind its performance with a limited two-year warranty.
If you want dark, dramatic lashes with the least amount of effort, this is the mascara for you. Testers especially loved the flexible applicator, which features a longer-than-usual wand and 500 rubbery, spiky bristles which comb through lashes to separate and lengthen.
Testers said this “made it very easy to apply and … less likely to clump,” and deemed it best at lengthening and volumizing without clumping.
