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壹傳媒經常被人提告，有些涉及誹謗、有些涉及隱私問題，歷來多宗案件有輸有嬴，而近期，《壹周刊》公開藝人張柏芝兒子的出世紙被罰款。
另外，壹傳媒一些報導手法，例如曾向受訪者付費，或是花錢購買偷拍片段等等，都被外界批評有違新聞採訪原則。其中最著名包括1998年報道一名香港男子的妻子自殺後不久，到中國大陸尋歡，最後被揭發《蘋果日報》記者向對方提供報酬，換取拍攝男子尋歡的照片。
這些具爭議的採訪手法，成為親北京陣營支持關閉壹傳媒集團的理據。
但民主派陣營眼中，壹傳媒成功的不是營商手法，而是「不畏強權」的立場。